The Ohio Cattlemen’s Association (OCA) and the Ohio Beef Council (OBC) recently hired Kelly Keirn as manager of consumer programs & digital marketing. Keirn will be working to initiate programming and educational efforts that will drive the demand for beef among consumers. Her responsibilities will include oversight and implementation of digital, social media and visual content planning; engaging with media, industry and consumer food influencers; guiding advertising, retail and foodservice programs; management of outside partners and interns; and coordination of events and consumer displays. Born and raised in Wyoming, Keirn grew up raising livestock and participating in 4-H with many grand and reserve champion titles under her belt in market and breeding programs. She was active in FFA as a member of the livestock and meat judging teams. Her creative side took her to Columbus, Ohio where she received her BA in advertising and graphic design and met her husband. Over the past 15 years she has sharpened her skills working on national and global food brands but is excited to get back to her agricultural roots.
She and her family reside in Marysville, Ohio where she tends to her garden and home canning projects.